credo

Recruiter employer branding explained. A short video on how candidates and clients really perceive recruitment agencies, beyond slogans and office photos.

Too often, values are written as concepts, impressive words like Excellence or Purpose but unless they’re translated into behaviours, they don’t shape culture.

Some businesses treat marketing like a to-do list. Post here, send an email there, design a quick graphic. It feels productive, but it’s not strategic.

Working with a wide range of companies and leaders over the years, it becomes clear quite quickly which organisations genuinely consider the wellbeing of their people, and which ones talk about it because they feel they should.

UK labour market update for December 2025, explaining what the latest figures mean for recruiters, clients and candidates, with practical insight beyond the headlines.

Many businesses rely on in-house templates for social posts, but without professional design and a strategy aligned to the business plan, their content risks blending into the noise instead of standing out.

Structured feedback isn’t optional — it’s the benchmark for growth, yet too many businesses rely on hearsay instead of surveys that provide measurable insights and drive real improvement.

Done well, your online presence builds trust, credibility, and opportunities, done poorly, it holds you back.

A well-thought-out crisis communication plan isn’t just damage control it’s a tool for building trust.

As January can be a bleak and depressing month, we thought it would be good to share something uplifting.