Getting to Know Your Business: The Setup Process
£450 + VAT Setup Cost
At Credo, we believe that gaining a deep understanding of your business is the cornerstone of successful social media management and our future partnership.
That’s why our setup process is more than just a checklist, it’s a deep dive into your business, industry, and aspirations to ensure every decision we make aligns with your goals.
We begin by thoroughly getting to know your business: its industry, competitors, current clients, future audience, strengths, challenges, and culture. This isn’t just about facts and figures; it’s about understanding the essence of your brand, the people behind it, and the aspirations driving it forward. By gaining this insight, we ensure that every element of your social media strategy reflects who you are and where you want to go.
In the B2B world, your clients are your partners. Their success is your success, and understanding their needs is the first step toward mutual growth.
Imagery
Sometimes an image tells your story better than words.
A key part of the setup process is selecting a bank of imagery upfront. We dedicate time to finding visuals that resonate with your brand and speak directly to your target audience.
This stage is often the most subjective, as personal preferences can cloud decisions. Our focus is always on the audience, choosing imagery that aligns with their expectations, needs, and tastes. By addressing this early, we avoid time-wasting revisions later in the process.
Content Planning
Once we’ve gathered and organised all the necessary information, we’ll begin crafting key messages tailored specifically to resonate with your target audience. We’ll also spend time identifying the most suitable national key dates to incorporate into your content plan. With so many national days, weeks, and months to choose from, including some quirky ones, we carefully select those that resonate with your brand and provide opportunities to reflect your company’s culture. Beyond these, we’ll research your industry to uncover significant dates, such as exhibitions, awards, and key events. Including these dates in your content plan demonstrates that you are fully engaged and embedded within your sector, building credibility and trust with your audience.
To further strengthen your content, we’ll incorporate client and customer reviews, which add authenticity and reinforce the value of your services. We’re even happy to approach your clients on your behalf to gather testimonials, saving you time while ensuring genuine feedback is integrated into your social media strategy.
“Know what your customers want most and what your company does best. Focus on where those two meet.”
– Kevin Stirtz
People
We all live in a network of stories. There isn't a stronger connection between people than storytelling.
Our creative approach extends to employee testimonials and recognition, helping reflect your company’s culture and celebrate the people who make your business thrive. For companies looking to grow their teams, we can also develop an employee attraction plan to complement your overall employee strategy, showcasing your organisation as an employer of choice.
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Getting the job done...
Our team is hands-on and efficient. While we work closely with you, much of our groundwork is done behind the scenes, minimising disruptions to your team. We gather information through brief consultations and independent research, so your time is spent on running your business, not micromanaging your social media. Once we’ve collated all the necessary information, we’ll get to work immediately on building a strategy and assets that align with your vision.
Setting-up behind the scenes
Business Analysis
In-Depth Business Analysis
Market & Social Audit
Market & Social Audit
Image & Content Selection
Image & Content Selection
Key Date Planning
Key Date Planning
Client & Employee Integration
Client and Employee Integration
Social Media Audit
Social Media Audit
Audience Persona Development
Audience Persona Development
Social Scheduling Platform
Social Scheduling Platform
Performance Tracking Integration
Performance Tracking Integration
Social media manager support
Looking for Social Media Content Ideas?
Over the years, we’ve had the privilege of helping many businesses grow to the point where they’ve brought their own social media or marketing managers in-house. Even then, our relationship doesn’t end we continue to provide strategic support, offering tailored content plans and creative ideas to keep their social media thriving and engaging.
We offer flexible support services to suit your unique needs. Whether you’re looking for a high-level content strategy with top-line ideas or a fully developed plan that includes content, post copy, and accompanying visuals, we’re here to help. Our graphic support ranges from eye-catching animations and infographics to polished design layouts, ensuring your social media stands out.
This service has evolved and grown over the years, becoming one of our most popular options for keeping social media fresh, dynamic, and aligned with your brand’s voice.